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Policy incentives have played a transformative role in the manufacturing sector of Bangladesh, resulting in over 90% of motorcycles and 85% of smartphones sold in the country being locally assembled or manufactured. With the introduction of the Draft Automobile Policy 2020, the government has set its sights on the automobile industry, offering fresh policy incentives. The question remains whether the previous success of progressive manufacturing can be replicated in this sector.
Bangladesh aims to emulate the achievements of India, where the automobile industry contributes to an impressive 49% of manufacturing GDP and 4.3% of the country’s exports.
At this critical juncture, LightCastle Partners and Auto Rebellion present this white paper, focusing on the passenger vehicle segment of the four-wheeler industry. This segment encompasses sedans or private cars, sport utility vehicles (SUVs), and microbuses or multi-purpose vehicles (MPVs).
LightCastle conducted a number of interviews with exclusive automobile importer-dealers which covered brands that captured more than 75% of the market share for new passenger vehicles, as well as a number of reconditioned car sellers. Additionally, a rapid online survey was conducted to gather insights from prospective customers intending to purchase a passenger vehicle.
During the course of this study, three reconditioned car sellers were also interviewed to gather comprehensive insights. Furthermore, LightCastle conducted a rapid online survey involving 32 prospective car buyers who expressed their intention to purchase a car within the next 12 months.
For an in-depth overview of the automobile industry landscape, a compilation of industry consensus, and recommendations for fostering sector growth, we invite you to download our full report. It provides valuable insights into the current state of the passenger vehicle industry in Bangladesh and sheds light on its future prospects.
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