GET IN TOUCH
- Please wait...
Bijon Islam, CEO and Co-founder of LightCastle Partners, recently delivered a guest lecture for students of the Institute of Business Administration (IBA), University of Dhaka, as part of the Enterprise Marketing course on 2nd February 2026. The session aimed to bridge academic concepts with real-world industry perspectives, equipping students with practical insights into marketing strategy in dynamic and emerging market contexts.
The interactive class brought together future business leaders to explore how enterprise marketing extends beyond traditional promotion and branding, focusing instead on value creation, market understanding, and long-term business growth.
During the session, he emphasized that enterprise marketing should be viewed as a strategic function that aligns closely with business objectives rather than a standalone communication activity. He discussed how organizations must ground their marketing decisions in market intelligence, customer insights, and data-driven analysis to ensure sustainable growth.
Students were introduced to frameworks for identifying market opportunities, building strong value propositions, and positioning products and services in competitive and evolving environments.
A key focus of the lecture was the unique challenges and opportunities of operating in emerging markets like Bangladesh. He highlighted the importance of understanding informal market dynamics, price sensitivity, distribution constraints, and behavioral nuances when designing marketing strategies.
Real-world examples from LightCastle Partners’ work with businesses and development organizations illustrated how contextual insights and localized strategies can significantly improve market entry, customer acquisition, and product adoption.
The session also explored the role of experimentation, agile decision-making, and cross-functional collaboration in modern marketing. He encouraged students to think beyond textbook models and develop a problem-solving mindset that integrates research, strategy, and execution.
The discussion concluded with an open Q&A, where students engaged on topics such as career pathways in consulting and strategy, the future of data-driven marketing, and the evolving role of marketers in a technology-enabled business landscape.
Our experts can help you solve your unique challenges
