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Over a 5-month period, starting from December of 2024, LightCastle Partners (LCP) has launched a systemic data collection drive across all the divisions of Bangladesh to gain an in-depth understanding of digital literacy and the extent and nature of how the citizens interact with various digital and social media platforms.
The study also delves into finer details to understand the challenges, barriers, and psychography of those that do not use the internet. The effort comes as a prime component of a collaborative approach between LightCastle Partners and Dalberg Advisors working to conduct a study titled, “Survey and Report on Digital Literacy and Social Media Engagement in Bangladesh”.
More than 4,000 individual interviews, 8 FGDs, and 20+ Ecosystem-level KIIs will be conducted to gather insights across the following objectives within the digital landscape:
The first phase, targeting 4 divisions and 8 districts of the study area, has already concluded. During this phase LCP collected over 2,000 data points across Dhaka, Mymensingh, Sylhet, and Chittagong divisions. Within these divisions, the teams travelled to two districts to ensure a diverse, yet representative sample of the regions.
Additional steps to ensure data integrity and representation include equal coverage of urban and rural areas, randomization of respondents, maintaining skip intervals to capture socio-economic diversity, quality check mechanisms and ensuring compliance when sampling the different lenses of the study. The data is being captured through Computer Aided Personal Interviews (CAPI) and face-to-face at household level randomization.
The cross-cutting themes applied to gather insight can be broadly categorized as:
The next few weeks of the project envisions gathering insight from the remaining divisions to unearth a nationally representative view of the digital landscape in terms of internet users and non-users. The result of this extensive field work will eventually help development organizations and relevant stakeholders in crafting relevant communication materials for the preferred segments across the country.
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