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LightCastle Partners, in collaboration with Meta, successfully hosted the second edition of the in-person “Live Skilling Workshop: AI for Business” on Monday, 24 November 2025. The workshop brought together a dynamic group of startup founders, marketers, growth professionals, and business enthusiasts to explore the transformative potential of AI in shaping business strategies and marketing campaigns in Bangladesh.
The session was conducted by Ishrat Ashique, Senior Specialist (Marketing and Partnerships) at LightCastle Partners, who shared her expertise on leveraging AI to improve business outcomes. She highlighted the growing necessity of AI-driven tools for businesses to stay competitive in the digital landscape and demonstrated how AI can complement human intelligence for smarter decision-making.
Audience Targeting and Persona Mapping: Participants explored how to break away from traditional demographic targeting and build behaviour-based personas using Meta’s AI signals. Through structured exercises, they learned to map audiences to high-performing placements such as Reels, Stories, Explore, and Marketplace, maximizing incremental reach and improving campaign efficiency
Meta Advantage+ Creative for Scaled Content Production: The session demonstrated how Advantage+ Creative and Meta’s generative AI tools streamline copywriting, visual creation, and video adaptation. Trainees saw how AI can instantly generate multiple brand-aligned variations, reduce turnaround time, and support consistent storytelling without heavy reliance on external creative resources.
Integrating Organic and Paid Strategies for Full-Funnel Impact:The workshop emphasized a blended approach, leveraging organic presence for credibility and community building, while using paid campaigns to unlock scale, precision, and measurable conversions. Participants gained practical frameworks for aligning content formats, objectives, and signals across both channels.
Hands-On Learning: Through real-world simulations, attendees practiced designing campaign structures, crafting prompts, and testing Advantage+ Audience and Creative setups. These exercises helped them understand how to make faster, more confident campaign decisions using AI-assisted recommendations.
Evidence from Case Studies and Performance Benchmarks: The workshop showcased global and regional examples illustrating how AI-enhanced campaigns drive tangible outcomes, higher ad recall, stronger click-through rates, lower cost per acquisition, and improved creative performance. These cases offered participants a clear view of AI’s commercial impact.
Human-AI Collaboration: A core theme was the evolving partnership between human strategy and AI automation. The session highlighted how marketers can use AI as a multiplier, augmenting creative thinking, reducing manual labour, and enabling smarter optimization while retaining control over brand direction and audience experience.
The interactive Q&A and group exercises sparked engaging discussions on digital innovation, ethical AI use, and the untapped potential of AI for businesses in Bangladesh. Attendees left with actionable insights and a deeper understanding of how AI can accelerate growth and strengthen marketing strategies.
This session marks another step in building AI literacy in Bangladesh’s business ecosystem, empowering professionals to harness cutting-edge tools for smarter, faster, and more effective marketing outcomes.
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