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LightCastle Partners, in collaboration with Meta, hosted the “Live Skilling Workshop: AI for Business” on September 11, 2025, at Crowne Plaza Dhaka. The program brought together startup founders, marketers, and growth professionals to explore how AI can transform business strategies in Bangladesh.
The event opened with remarks from Oli Ahad, Founder & CEO of Dhaka AI Lab Limited, who highlighted that AI is no longer optional, it’s a necessity for SMEs to stay competitive. He emphasized that the real advantage lies with those who know how to harness AI to unlock growth.
The sessions featured deep dives into organic digital presence and AI-driven advertising strategies. Shahriar Mahmud, Performance Marketing Lead at Shikho, shared practical takeaways on setting clear goals, building authentic communities, and using diverse formats to maximize reach. Key highlights from his session included:
Oli Ahad further demonstrated AI-powered marketing workflows and how to leverage AI Agents to generate actionable go-to-market insights.
The workshop concluded with an interactive Q&A, underscoring the importance of human-AI collaboration and sparking discussions on inclusivity, ethics, and the untapped potential of digital innovation in Bangladesh’s SME ecosystem.
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