Rise Of The Digital Consumer Class in Bangladesh

LightCastle Partners has launched a report titled – ‘The Rise of Digital Consumer Class In Bangladesh’. The report was disclosed at a press conference that was held at EMK center on Thursday, January 21, 2016. The report is about technology users and the rise of digital consumers in Bangladesh.

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To help the technology businesses have a better understanding of this surging population base, Lightcastle Partners (LCP) conducted an online study with over 450 respondents in Dhaka, Chittagong, and Sylhet–three developed markets in the country. Coming from the emerging middle, and the middle and affluent class (Monthly income within USD 251-650 range) households, around 64.4% of these respondents are aged 20-40 with 35% representation from 20-30 year age group.

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The importance of having a digital strategy for the future has become apparent from the study and exhibits business categories that are ripe for moving into the electronic space. Bijon Islam, CEO of LightCastle Partners said about the report, “Since consumers are on the digital space and interact with each other via online channels it is only natural that reaching out in that space would yield the best business results. So it’s time you start interacting with the digital side of your target market as with time that is where they will make their purchases.”