In the marketing landscape, change is the most potent constant. Change has its own way of pushing the status quo and changing them. More often than not, change is the one dictating things-dictating marketers to keep up, mold and reinvent. As marketers adapt to the changing ecosystem, they must also ensure that their manoeuvres are approached with a rock-solid framework, something which help marketers make a focused push and something that leads to sustainable outcomes. Clearly, all the promise they make, all they innovation bring in, all the advertisement material they bombard us with and all the position statements they create will change with time but the facets dont. By sticking to a certain framework, brands can exceed themselves at their own game.
One such framework can be summarized as follows.
S=CPPN*(MI+PI+PI+EA)
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