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The Evolving Digital Marketing Landscape
Industry Insights, Private Sector Development (PSD)
The Evolving Digital Marketing Landscape

It’s only logical for brands and advertisers to put their money where the consumers are and contrary to a decade…
4 Minutes May 25, 2017
Unnoty – A Bridge to Change
Entrepreneurship
Unnoty – A Bridge to Change

In the history of development, bridges have always played an important role. Back in the early 19th century when the…
4 Minutes May 17, 2017
Leather Industry – Bangladesh’s 3rd Engine for Growth
Industry Insights
Leather Industry – Bangladesh’s 3rd Engine for Growth

Hearing from the market The global luxury market was worth USD 296.15 bn in 2013, and leather goods held a…
7 Minutes April 17, 2017
LightCastle Economic Update- Feb 2017
Economy
LightCastle Economic Update- Feb 2017

Bangladesh economy has been experiencing stable growth, fueled by apparel driven export growth, expanding domestic market and stabilizing political conditions.…
1 Minute February 26, 2017
LightCastle Economic Update – February 2017
Reports
LightCastle Economic Update – February 2017

Bangladesh economy has been experiencing stable growth, fueled by apparel driven export growth, expanding domestic market and stabilizing political conditions.…
1 Minute February 26, 2017
SUSTAINING BRANDS: A PRIMER
Entrepreneurship
SUSTAINING BRANDS: A PRIMER

In the marketing landscape, change is the most potent constant. Change has its own way of pushing the status quo…
3 Minutes February 12, 2017
Ground rules for innovation at the Bottom of the Pyramid (BOP)
Entrepreneurship
Ground rules for innovation at the Bottom of the Pyramid (BOP)

Price Performance- Functionality and price should go hand in hand solely because the consumers at the bottom of the pyramid…
5 Minutes February 11, 2017
Value Chain Analysis: An Approach to Rein in Costs
Knowledge & Opinion, Miscellaneous
Value Chain Analysis: An Approach to Rein in Costs

Value chain analysis is the process of breaking down the entire business process and identifying those activities which create value.
4 Minutes February 10, 2017
Motorbikes: A Rise in local Opportunities
Industry Insights
Motorbikes: A Rise in local Opportunities

In a country with high population density, big cars are more of a hassle than help. Motorbikes comes in as…
4 Minutes January 11, 2017
Edible Oil Market in Bangladesh
Industry Insights
Edible Oil Market in Bangladesh

Demand for edible oil is set to increase in the coming decade with demand from developing countries set to surpass that of developed ones.
5 minutes to read January 11, 2017

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